At Meta, we want to make it easier than ever for you to garner more donations. This is why we are launching On-Facebook Donation Ads, which will provide your supporters a seamless donation experience by bringing the transaction onto the Facebook platform.
Introducing On-Facebook Donation Ads for Nonprofit Organizations
Ads Manager reporting metrics is able to include all actions attributed to your ad (both click-through and view-through, based on the attribution options selected in your window). On the other hand, charitable giving transaction reports are unable to attribute a view-through donation to an ad; however, these reports continue to provide information about each donor and donation.