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Insights from Facebook
As you navigate our data-driven world, a thorough understanding of customer preferences can help you streamline your marketing plan.In this course, you’ll learn about various available tools and resources that can lead you to relevant insights on consumer activity...
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Monique Nelson, UWG
Monique L Nelson is chair and chief executive officer of UWG, the country's longest-standing multicultural marketing agency. She took the helm of the agency in May 2012, when founder and advertising pioneer Byron Lewis retired.
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Troubleshoot Catalog for Dynamic Ads
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Measurement
This lesson helps students develop an understanding of ad performance using the reporting tools in Ads Manager. They will also learn how to analyze ad results based on success metrics along the customer journey.This video is suitable for entry-level...
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Elevate Live with Nana Agyemang
Due to the unique circumstances of 2020, many businesses have been required to quickly pivot and establish a strong presence online, which has been challenging for those who weren’t already in the game or may not have a team...
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Advertising Policies
Learn how to distinguish between restricted and prohibited content on Facebook platforms. This training will give you the tools needed to recognize the common reasons why ads are not approved and identify your options when this happens. To sum...
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#GenBlack is Skilled: A Seat at the Table
This panel is dedicated to inspiring the next generation of Black professionals who will increase Black economic empowerment through employment and entrepreneurship. The panel will bring together Career Connections alum Maddison Gold, founder of Digital Marketing agency Foundation, Ross...
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Erik Day, Dell Technologies
Erik Day is the head of Dell Technologies Small Business division in North America, driving initiatives that support the company’s goals around helping entrepreneurs scale and prosper. Day has been at Dell Technologies for more than 20 years and has...
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Choosing the Best Audience for Your Marketing
Learn how to engage the people most likely to be interested in what you’re selling. We’ll explain the concept of target audiences and teach you how to create them for your business.
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Blueprint Live Online | Media Buying (Event Sharing Page Template)
Welcome to Blueprint Live Media Planning virtual training. These training sessions are comprised of 4 modules at approximately 1.5 hours in length to be taken in chronological order.Topics include: Map Business Goals to New Opportunities on Facebook; Translate Audience...
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Scale Your Advertising Efforts with Ads Manager
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
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Run Your Business Remotely in Times of Uncertainty with Carolee Gearhart
Discover tools, tips, and resources to help you manage your business remotely and navigate these challenging times.
