Certification Prep offers instructor-led training sessions designed to provide guidance on how Facebook can fit into your media plan, while also detailing advanced campaign optimization strategies. This includes tactics for utilizing data to increase performance, measuring the impact of ad...
This lesson helps you identify tactics to build relationships with their audience on Facebook and Instagram through organic engagement. You will also learn how to measure awareness and audience engagement.This video is suitable for entry-level learners, including job seekers...
This lesson helps students develop an understanding of ad performance using the reporting tools in Ads Manager. They will also learn how to analyze ad results based on success metrics along the customer journey.This video is suitable for entry-level...
People prefer personalized ad experiences, however they also have greater expectations for data control and transparency. This training helps you to understand how the ads ecosystem is changing, how this might impact your current advertising practices and how to...
This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective. You will learn where different ad placements appear across Facebook apps and technologies. The value proposition and...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
This lesson helps you understand the importance of sharing engaging visual content on social media, and offers tips for developing it. You will also learn the difference between brand voice and tone, and best practices for developing written content...
This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram. You will also learn how to define a...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
Facebook has created the catalog tool to continue to provide solutions that help businesses sell products online. Catalogs can help businesses create meaningful connections between their customers and their product inventory. It helps businesses to find high intent shoppers who...
This lesson prepares you to recognize what Instagram Reels is and use it to connect with audiences, entertain and get discovered by new people.
Learn how to grow your community by using Facebook, Instagram, Messenger and WhatsApp. We will also cover how you can use Facebook tools to keep misinformation out of your online community. Don’t see any events here? Be sure to...
Learn how to create ads that inform people in your community about important information, and encourage them to register for services. We’ll also cover how to run, measure and improve ads for your organization. Don’t see any events here? Be...
