Good creative can significantly improve campaign results. Learn to use A/B and lift tests to optimize the effectiveness of your ad creative.
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You can assess the effectiveness of your ads, while neither overstating nor understating their true impact through experiments. Get an overview of Facebook experiment methodology and further explore the differences between Lift and A/B tests.
In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.