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Measure ad performance

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Understand how your ads are helping your business reach its goals. Learn more about our measurement solutions.

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  • Measuring Creative Effectiveness

    Good creative can significantly improve campaign results. Learn to use A/B and lift tests to optimize the effectiveness of your ad creative.

    • Path
    • Duration 15m
    • Rating 4.5
    • Intermediate
    • Award
  • Facebook Experiment Methodology

    You can assess the effectiveness of your ads, while neither overstating nor understating their true impact through experiments. Get an overview of Facebook experiment methodology and further explore the differences between Lift and A/B tests.

    • Path
    • Duration 25m
    • Rating 4.9
    • Intermediate
    • Award
  • Measurement Foundations

    In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award